Ethos, Logos, and Pathos

My definitions of the three appeals are as follows:

Ethos – has to do with credibility. It is based on one’s character and that we know what we are talking about. The author gives the impression to the reader that we are worth listening to because we are experts in that subject.

Pathos – is the emotional part where the commercial persuades by appealing to the reader’s emotions. It also can contain a certain language to affect the emotional response so that it can effectively enhance an argument. Pathos causes a person to identify with the writer’s point of view and causes the person to decide or action.

Logos – is the logical means of persuading by reasoning. What makes an effective reason to back up what you are saying. Reasons have to be given to support your evidence

In the commercials I am considering, I can’t believe I talked about Nike and the impact it has in sports. I remember when my children were young and yes, they both wanted Air Jordan’s, it was all about Michael Jordan and believe it or not, it still is. The Michael Jordan commercial that I chose definitely contained pathos because it makes young athletes want to be like Mike. I even identified with MJ on his point of view on how a person becomes successful. I also remember his early commercials on how his sneakers can make someone jump high. I believe I can fly was the motto. Every kid believed it and parents seconded it. No, sneakers can ‘t make you fly, but wearing MJ’s maybe can make it feel better to try. Ethos of course, is a big part even now with MJ still making commercials. MJ is a very creditable person and he knows what he’s talking about. As far as logos are concerned, MJ does give you the reasons in his commercial why he is so great. He trains hard and doesn’t give up.